Get High: Intro to Climbing

Want a rocking good time? Gear up and learn the basics of rock climbing for fitness and for fun. By Jay Cordes Coming from New Jersey, the state that most people consider the industrialized armpit of America, I wasn’t afforded a lot of opportunity for outdoor recreation. My experience as a cub scout didn’t peak […]

Live Action Getup: The Spring Weekend Adventurer

When it’s time for a break, being stylish and comfortable shouldn’t be hard work – you work hard enough as it is. Keep things simple with classic, easy layers for those crisper days and nights. Here, we show you a way to do this with lighter spring-appropriate colors while staying heavy-duty and rugged. Chore Coat […]

Year in Review: 60 Can’t-miss Primer Features from 2016

Our picks and your favorites of the last 52 weeks. Live Action Getup: Casual, Rugged Layers Primer reader Pyung steps out in a refined yet rugged look by layering a conservative oxford shirt with his more casual workwear like this mid-layer henley, and his favorite worn-in denim jacket. Your Life in Weeks, Visualized: How to […]

Classic Beachwear on a Budget: Dress for Your Next Weekend Getaway for Less Than $250

Because you should be spending your vacation money on the experiences that really count. Sartorial mavericks like Sean Connery and Steve McQueen redefined seaside style in the 1960s, a time when traditional tailoring experts like Hardy Amies were still warning that “the natural desire to relax is often the cause of abandonment of all standards […]

(00)7 Secrets of James Bond’s Timeless Style

Investigating 55 years of the world’s most iconic man. When he sat down to pen his first novel in the early 1950s, Ian Fleming could have hardly have known the lasting impact his creation would have on the world. Yet, more than five decades and 24 official films later, James Bond is inarguably an international […]

Gum Sole Sneakers: Our 12 Handsome Picks & How to Wear Them

A spring and summer style essential. New Balance 791 for J.Crew, $75 Some of the things you’d used to wear only to softball practice are now very much a deliberate part of the smart-casual trend, and chief among them are sneakers. But not just any sneaker. We’re talking about a one-hundred-year-old sneaker style that has cemented its place […]

Sun of a Beach! A Man’s Guide to Beachwear

What to pack and wear when heading out for some sun, sand, and sea. Summer is here, and hopefully you’ll find yourself lounging along one of the coasts at some point in the next few months, so it’s a good idea to be prepared! Although this piece is primarily targeted towards beachwear, many of the pieces are […]

11 Not-so-obvious Men’s Style Essentials

Blue shirt? Check. Dark denim? Check. Smart shoes? Check. But where do you go after the basics? This post was made possible by Cladwell. If you need help creating your wardrobe essentials, go to Take a quick survey and receive a custom wardrobe that will serve as your personal roadmap to dress better. Totally free. […]