Adidas PureBOOST X: The Newest Running Shoe Made by Women, for Women

In early February 2016, adidas —in collaboration with female influencers and athletes — launched a women-only running shoe. Introducing the PureBOOST X, made for the “new-age athlete.” But who is that exactly, and what makes this shoe different for this target? Over the last five to 10 years, the fitness conglomerate has noticed a new […]